AudioCompass aims to bring Indian Culture to life for tourists by using handheld tour guides at popular historic locations across India. We were given the challenge of designing their identity and website. We wanted to keep the feel of the identity western as it would help tourists feel familiar in a new environment.


We started this project by trying to determine the right typeface. We needed to make the identity really simple yet unique, simple so it could be used everywhere and unique so it was easily identifiable at a distance.

We picked ‘Chalet’ a compressed rounded looking typeface to help reinforce the shapes of the devices.

Click to move forward



As part of our rebranding effort for Audio Compass we designed their website with the same approach.